Les Roches Bluche




capstone or internship


US Credits

This Master’s is for the innovators

  • Prepare for a successful career in hospitality strategy, entrepreneurship, revenue optimization and digital transformation
  • Gain an in-depth understanding of markets and innovative practices in the digital world
  • Engage in  projects and case studies to enhance your strategic thinking and skills


Masters hospitality strategy and digital transformation
During the 12-month program (plus capstone or internship), you’ll mix with leading faculty and experts, exposing you to innovative business models and entrepreneurial thinking.

You’ll also upgrade your leadership skills – applying new knowledge to real projects.

The program is divided into three modules. Combined, they cover the essential digital technologies of the hospitality sector, the development of effective strategies, and the leadership skills needed to bring digital transformation to organizations.*


*Please note this particular program is pending NECHE approval

Program Content Overview

Mastering Digital Technologies and Innovation in the Hospitality Sector


  • New Trends and Disruptions in Hospitality
  • Effective Technologies in Operations and Service
  • Performance Measurement and Business Analytics
  • Data Base Management and Artificial Intelligence
  • Decoding Bootcamp:  Mobile applications, web sites, and data manipulation.


Decoding Bootcamp – 4 weeks


Developing Sustainable Strategies and Business Models


  • Advanced Digital Marketing Strategies and Tactics
  • Design Thinking and Innovation
  • Sustainable Hospitality Business Strategies, Design and Development
  • New business models and start-up ecosystem in hospitality


Business Field Trip – Paris

Leading your Organisation into the Digital Transformation


  • Applied Project Management
  • Ethics and CSR in the Connected World
  • Leadership Awakening:  Multicultural Leadership, Emotional Intelligence, Talent Management and Teambuilding
  • Customer Experience, Service Excellence and Personalization in the Digital Age

Internship or Capstone


  • 6-Month Internship or Capstone

Build your network

While you will leverage the extensive industry contacts of the faculty to enhance your own professional network, the Careers Development and Industry Placement (CDIP) team will also assist you in making the optimal career choice, post-graduation.

  • 65+ company recruitment visits each semester at Les Roches Switzerland
  • Support for senior- and executive-level job applications and interview techniques
  • Strategic career mapping and advice

Admission Requirements

Minimum Age

21 years old and above


Bachelor-level undergraduate degree in a relevant field (business or hospitality preferred).

Work Experience

Some work experience preferred

English Language Qualifications

If English is not your first language, or if you have not spent the last 3 years in a school where English is the primary language of instruction:

  • IELTS: 6.0 overall (min. 5.5 in every subcomponent)
  • TOEFL: Internet-based 80, paper-based 550
  • First Cambridge Exam: Grade A
  • Cambridge Advanced Exam: Grade C

Download a brochure for more information

*Please note this particular program is pending NECHE approval