Start ambitious. Leave empowered.
Designed for hospitality professionals, the executive hotel management diploma program offers you the flexibility to pursue a postgraduate degree while continuing in your current occupation.
During the first seven months, you will build your expertise in business management and current hospitality trends through blended learning. Our blended learning model combines distance learning with four one-week sessions at Les Roches Marbella. These on-campus sessions take place in October, December, February and April. Through these intensive on-campus sessions, you will be immersed in topics such as innovation, global finance, trends and new markets, human resources management, sustainability, and global marketing strategies. In addition, you will have the opportunity to join dinners, activities and master classes with visiting senior managers and hospitality leaders.
This executive hotel management diploma culminates in six months of industry experience, which can be carried out at your current company or at another hospitality-related establishment.
Students will examine human resource functions from a global perspective in order to create a model work environment that meets the needs of culturally diverse employees. Commitment and performance are fostered by good human relations and leadership, and proper attention must be given to human resource planning, management, and employee relations. Issues and challenges associated with managing an international organization will be explored.
The course will identify different alternative, innovative and sustainable trends in hospitality. This course’s objective is to explain the needs of today’s responsible travelers demanding alternative experiences. This module will also discuss and present alternative tourist destinations as well as the importance of innovation in the hospitality sector.
The political, social, and economic changes that affect the world today are creating new markets and opportunities, making some markets more accessible, and others riskier and more protected. Understanding marketing in all cultures is increasingly important.
Project management is a key factor in today’s businesses, enabling the successful implementation of new strategies, products or services in any type of organization. Good project management ensures that stakeholder’s needs are met, costs are controlled and objectives are well established within the organization.
In order to make sound decisions, it is essential to be able to understand financial reports and recognize the contribution that every transaction makes. This will allow for more effective management, improved efficiencies and more effective operational and strategic budgeting that is in line with strategic goals.
In this course, you will learn marketing concepts, principles, and theories, and how this area relates to the overall area of hotels. The hotel industry is undergoing rapid changes, and knowledge and understanding of marketing concepts is of vital importance. Starting from the idea that the purpose of marketing is to deliver value to the consumer, the course begins with the examination of marketing as a strategic business function. It then progresses through an analysis of the business environment and how to determine products and services we might profitably offer to our customers.
The hospitality industry is a labor-intensive industry; therefore, managing our human capital, our employees, is a key competency for any leading professional in this field. During this module we will discuss common human resources practices such as recruitment, selection, training and development, performance appraisals, and compensation. Human resources management tactics are part of an organization’s strategy and need to be adapted to the international context. This course focuses on advantages and challenges that the globalization of the work force and international hotel chains face through their worldwide presence.
This course offers an analysis of the perspectives of the hospitality industry from both the operators ́ and from the real estate investment point of views, their respective priorities and needs, and their competing alternatives and conflicting interests.
Revenue management strategy is critical for hotel operations. This module provides students with an overview of revenue management for the hotel industry in terms of a process to be created to increase revenue. Demand, reservation scheduling and variable pricing are important variables to be understood by the student. Additionally, the students will be given a foundation in strategies and models such as: pricing models, forecasting, group management and overbooking or pricing strategy, among other topics.
Through simulation exercises, this workshop examines different techniques and strategies for handing corporate and public crisis situations. These exercises have been developed by a team of crisis management professionals with extensive experience in the public and private sectors. Through debriefing sessions, participants will reflect on their performance, learning how to improve their crisis management skills in the future.
This course explains various aspects of protocol and etiquette in official and unofficial events. Appropriate protocol and etiquette in a range of situations, including in public, in office, and while attending or organizing an event, will be discussed.
Your executive diploma in hotel management culminates in six months of industry experience, to be carried out at a hotel or related hospitality establishment. You may complete your professional experience at your current place of work or undertake an internship at another company. This segment of the executive diploma gives you the opportunity to consolidate the skills and knowledge gained through your courses in a professional work environment.