Strategic mindset, practical skills & global outlook

With the BBA in Global Hospitality Management, specialize or take a variety of electives to create your own study pathway


Choose a Specialization in your final year to gain in-depth knowledge of a particular field, or take the General Management track to build your own curriculum of elective courses. 

Specialization_HRThe entrepreneurship specialization gives you the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.

 

Courses in Switzerland:

  • Innovation in Hospitality
  • Project Management, Ethical and Legal Considerations
  • Digital Marketing and Content Creation
  • Hospitality Forecasting and Modelling

Courses in Spain:

  • SME Business Planning
  • SME Management
  • Maximising Return on Investment
  • Advanced Finance and Budgeting

+ Entrepreneurship Capstone Project

Specialization_Marketing

The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

 

Courses

  • Marketing 4.0 (IMC)
  • Innovative Sales Strategies
  • Brand Management
  • Digital Marketing and Content Creation

+ Digital Marketing Capstone Project

The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

 

Courses

  • Hospitality Performance Management
  • Corporate Financial Decision Making
  • Global Financing and Risk Management Strategies
  • Hospitality Forecasting and Modelling

+ Finance Capstone Project

Specialization_Resort-Management

This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the challenges involved in managing large recreational properties.

 

Courses

  • Resort Management and Operations
  • Introduction to Golf Club Management
  • Spa, Health and Wellness in Resorts
  • Project Management in Resort Properties

+ Resort Management Capstone Project