Strategic mindset, practical skills & global outlook
The entrepreneurship specialization prepares you with the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.
The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.
The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.
This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the challenges involved in managing large recreational properties.