Our Specializations | Les Roches International School of Hotel Management
Our Specializations

Our Specializations

Hospitality +

Specialist knowledge is critical for career longevity. Our wide range of specializations enable you to focus on a specific interest and obtain competitive edge.

Health and Wellness Management

Health and Wellness Management

Health and Wellness Management is one of the fastest growing segments of the international hospitality industry, creating an increased demand for qualified and experienced managers. In this newly-developed specialization, you will focus on the business and operational aspects of spa and health management, while learning about aesthetics, spa medicine, treatments, hotel-spa services, and health care management.

You will develop business models, marketing plans, and management skills specific to this growing segment.

You will be exposed to two leading luxury brands from the spa and health industry, ESPA and Genolier Swiss Medical Network (GSMN), who will share their expertise, trends, and practices, and you will have the opportunity to take part in field visits and receive practical integration into spa and health management facilities. Imagine being the Manager or Business Developer for a luxury spa or health clinic.

In-depth understanding of your markets, customer needs and loyalty, products, and services are key for success. Other fundamental techniques such as yield management, hygiene and nutrition, purchasing, and inventory management will also be part of your tool kit.

You will complete customized courses to obtain this specialization:

  • Spa Management
  • Spa Concepts and Design
  • Applied business project
  • Healthy Lifestyles

Students are encouraged to participate in external networking events and conferences, such as the 8th international Hotel & Spa Forum in Paris, to be held in May 2015  

Bachelor Degree Program Flow

*Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization

 

Infographic about Wellness Tourism & SPAS

Spas and wellness tourism is one of the fastest growing sectors within the broader hospitality industry.  It seems people the world over just can’t get enough of treatments to relax, pamper and rejuvenate. 

Entrepreneurship

Entrepreneurship

If you want to work in large hotel chains, general hotel management or start your own business, this is the course for you. You will develop an understanding of strategic marketing, financial objectives and the development of projects to meet and exceed business goals. As part of the program, you will plan and develop your own hospitality business concept, and have the opportunity to enter global competitions to see your ideas become reality.

You will complete the following specialization courses in semesters 6 and 7*

  • Business Planning
  • Project and Contract Management
  • Financial Management

If you know you are an entrepreneur at heart, this degree will give you the confidence and skills to set up your own business. Whether you are interested in founding or owning a hotel, resort or restaurant, you will need to manage all aspects of the hospitality business.

You will be recruiting and managing employees of all levels, developing relationships with financial firms, and setting up internal systems to ensure your business is efficient and profitable. We will help you to prepare for all of these challenges, as well as encouraging you to think creatively, and will teach you how to establish fantastic relationships with suppliers, and market yourself and your business in a busy environment.


Bachelor Degree Program Flow

*Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization

Finance

Finance

Studying finance and accounting develops a wide range of essential business skills needed by leaders and managers, including financial analysis, problem solving, communication and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

You will complete the following specialization courses in semesters 6 and 7*

  • Financial Management
  • Performance Management
  • Financial Management for Decision Making

We place emphasis on the concept, effect and the study of leverage in structuring a company. You will study different models of operating and financial leverage in conjunction with various micro and macro-economic conditions, which will then be applied in your Capstone Project. Our finance course is designed to fully prepare you to move into the business-oriented aspects of the hospitality industry. There are a number of roles within the hospitality business that demand advanced financial experience.

A Revenue Manager, for example, determines the ideal price for a hotel room, airline seat, rental car etc. Our training will help you predict consumer behavior by optimizing inventory availability and pricing. Another option could be to become a financial analysis consultant. Working with multiple clients, you would be putting your problem-solving and negotiation skills into practice daily.

Bachelor Degree Program Flow


*Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.

Marketing

Marketing

In today's competitive economy, successfully marketing your brand is essential to its continued growth and success. Choosing this specialization will enable you to develop practical skills in decision making as well as a deep understanding of web-based and social media marketing, mobile communication, new and emerging hospitality distribution tactics, cross-cultural communication, and business models.

You will complete the following specialization courses in semesters 6 and 7*

•    International Strategic Marketing
•    Integrated Marketing Communication
•    Hospitality Distribution and E-Commerce

Working in marketing in the hospitality industry is a dynamic place to be. You could go directly into a marketing department, or you could choose a role that would benefit from your specialization. A Social Media Manager, for example, is responsible for creating and implementing the company’s social media strategy, increasing brand awareness and promoting positive community relationships. It is crucial that you can think strategically and that you ensure your brand is front-of-mind for your customers. With this program, you will have the tools to develop and execute online and offline marketing strategies, brochures and promotions as well as monitoring customer satisfaction.

Bachelor Degree Program Flow

*Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.

 

Innovation and Sustainability

Innovation and Sustainability

Hotels and resorts are constantly developing new sites and refurbishing existing ones to improve the customer's experience. You will learn about innovative new services and technologies and the effects they can have for sustainable business practices. You will focus on themed projects and case studies relevant to the hospitality industry and the environment, examining the impacts of energy use and waste in order for businesses to gain a competitive advantage.

You will complete the following specialization courses in semesters 6 and 7*

  • Sustainable “Quality” Business Practices
  • Innovation in Hospitality
  • Environmental Studies

To enter this area of the industry, you will have to understand the impact of sustainability and innovation on a hotel's success. In your career you will have input on innovating new business practices to improve the sustainability of the hotel. You may well be managing a design team, overseeing the quality of the work and delivery of the project. These can be multi-million dollar international projects, and this course ensures you will have the confidence you need to complete each job on time and on budget.

Bachelor Degree PROGRAM FLOW

*Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.

Event Management

Event Management

The events industry is flourishing globally and the management of events has become increasingly popular within the hospitality, tourism, leisure and sports sectors. Understanding the basics of event management will help you to effectively plan and deliver all types of events: from corporate meetings, incentive trips and conferences to exhibitions, festivals and sporting events.

You will organize a real event as you work with your classmates to plan, monitor, and stage the Cultural Night at Les Roches, taking into consideration the budget, marketing, finance, public relations, social media, design, logistics and human resources for the event.

You will complete the following specialization courses in semester 7*

  • Corporate Events and Hospitality
  • Event Operations and Project Management
  • Events Marketing and Public Relations

You will be eligible to take the Prince2® Foundation Certificate, a widely recognized method for effective project management, and you will be certified for the Cvent Certificate, to gain a better understanding of technology used in the hospitality industry.

Both of these will further boost your employment prospects. You could become a Conventions Director, which involves determining objectives and requirements for meetings, conferences and conventions. You will negotiate contracts with service providers such as hotels, convention centers and speakers, and monitor budgets. You will publicize events, ensure all compliance is met, hire and train staff and evaluate your conferences, conventions and trade shows to improve future events.

Bachelor Degree PROGRAM FLOW

*Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization

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