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MBA in Global Hospitality Management
Semesters Overview

MBA in hospitality management
The MBA in Global Hospitality Management at Les Roches balances a core curriculum of essential business modules with elective subjects, allowing you the freedom to customize your curriculum to your own professional goals.

If you do not have prior experience in hospitality (either a degree in hospitality or hospitality career experience), you will *be required to enroll on our* two-week Hospitality Immersion Program (as of September 2018) before beginning your MBA studies.

HOSPITALITY IMMERSION PROGRAM

The Hospitality Immersion Program is designed to give you supervision and management skills in the context of hospitality operations. This preparatory program takes place in the two weeks prior to the start of your MBA. Participation in this program is not required if you already have a background in hospitality. As part of this introductory program, you will take the following non-credit-granting courses:

  • Food and Beverage Operations Management
  • Rooms Division Operations Management
  • Hospitality in Context

The MBA includes 19 credits in Semester 1 and 21 credits in Semester 2. All core subjects are 3 credits each. Elective courses are 2 credits each.

MBA COURSES (SEMESTERS 1 & 2)

Leadership and Organizational Effectiveness

Leadership, human resources management and organizational culture are now widely recognized as strategic tools that work together to assure sustainable organizational effectiveness. Furthermore, in the global economy of today, a sound understanding of cultural difference is an essential part of the international manager’s toolkit. In addition to bringing together core theory on leadership, culture, both societal and organizational, and HR management, this course uses state-of-the-art research and a wide range of real-life cases to provide participants with the analytical tools to develop their own leadership style, analyze cultural profiles in organizations and make strategic HR choices that ensure an optimal fit between leader vision and actual organizational functioning.

 

Business Modeling, Innovation and Entrepreneurship

This course introduces a linear programming and Excel-based approach to applied business models and management science to seek innovation and set up entrepreneurial and intrapreneurial enterprises. Operations research will be provided to identify product mix, scheduling, simulation, decision making, transportation, assignments and queuing forecasting models necessary to optimize existing business processes. Using Customer Journey Maps, students will then assess configuration, offering and experience innovations in disruptive or evolutionary markets and will submit a business plan to launch their business or innovation in the market.

 

Strategic Marketing and Sales in the Hospitality Industry

The course offers a thorough grounding in strategic marketing and sales. Since marketing is about identifying and meeting human and social needs in order to deliver unique value to the customer, the course begins with the examination of marketing as a strategic business function. Students then progress through an analysis of the business environment and how to determine products and services they might profitably offer their customers. The middle part of the course deals with the three key strategic concepts of segmentation, targeting and positioning. Next, students will explore the components of the marketing mix. The final sections will deal with branding and destination marketing. All these concepts will be illustrated throughout the course with examples and case studies.

 

Strategy and Value Creation

Driven by the globalization of trade, financial flows, transportation and the digitalization of exchanges, the international hospitality industry has evolved into complex systems linking activities such as distribution, branding, management, real estate ownership and financing. In such an environment, hospitality companies have espoused singular strategies that have shaped their boundaries and changed the sets of relationships governing the industry. This course provides an overview of the current strategic orientations of hospitality firms, and of the consequences of major trends on the past and future of the industry. Classic strategic theories and frameworks will be introduced and reviewed, and their application to the industry discussed. The idiosyncratic characteristics of the industry will be highlighted in this context.

 

Hospitality Finance and Business Planning

This course helps students understand the fundamentals of business administration through budgeting. Students will learn how to involve key employees in the budget planning process, win support and defend budget proposals, and evaluate the financial status of an operating department. Using skills from this course and previous courses, students will demonstrate the process of budget planning and writing.

Managing Organizational Development and Change

In order for contemporary organizations to maximize potential and efficiency in a globalized and constantly evolving world, change and development in organizations is inevitable. This course aims to facilitate students to develop competencies in dealing with change management and development in organizations. An introduction of fundamental knowledge and theories on organizational development and change will be provided. Students will also explore internal and external factors that drive organizational change, the types of change and how to systematically design, plan and execute these changes. Upon completion of the course, students will gain deeper insights on various frameworks of the change process, how people react to change and why change could fail at times.

 

Hospitality and the Digital Disruption

Today’s society is becoming more and more digitalized. Business models and practices as well as consumer behaviors are profoundly affected by the rapid and continuous adoption of new technologies. This constant and technology-driven acceleration radically changes the competitive landscape of well-established industries. This course reviews the mechanisms of this potentially disruptive process and analyzes its impact on the global hospitality industry in terms of challenges, risks and opportunities.

 

Sustainable Development in Hospitality

The course looks at the concept of sustainability. Sustainability has a number of different dimensions ranging from its impacts to its development as well as performance. The course aims to review the case of sustainable development and to discuss its importance in the hospitality industry through various case studies.

 

The Economics of Hospitality

This course aims to provide student with a sound understanding of the relationships between political systems and economics in a global setting. Initially, the main theories of global political economy will be explored, followed by a historical review of global trends in economy. Having established these foundations, the course will focus on analyzing five topics: international trade, transnational production, international finance, economic development and global environment.

Hospitality Demand Management

This course covers concepts, principles and implementation of revenue management in hospitality and tourism businesses. Revenue management is defined as the process of “… selling the right product to the right customer at the right price for the right time” (Kimes, 1998), and it is widely advocated as a strategic necessity for all service companies. Revenue management strategies require the simultaneous management of two major issues: demand (pricing) and capacity (service duration) management. This course develops students’ critical and analytical skills in terms of the management of these two dimensions through the analysis of case studies and industry examples.

 

Corporate Finance and Shareholder Value

Corporate finance is the study of managerial decision making concerning investment, long-term financing, and interpretation and communication of information to assist managers in fulfilling their organizational objective. The course aims to develop in the student the ability to make long-term planning and financial decisions, carry out effective controlling and identify relevant information for decision making. Students are expected to be familiar with financial terminology and its real-world applications.

 

Managing Destinations’ Competitiveness

This course will discuss the issues of managing destinations. It will outline the issues of tourism management and planning as well as image, perception and event management. It will look at demand and supply structures and the impacts of tourism in an effort to discuss the different competitive tools available to tourism destinations areas. In short, the course will focus on the issues of planning and competitiveness both from the destination as well as from the tourism business perspective.

 

Data Science and Critical Thinking

Good business decisions are based on information interpreted through valid and clean data. This course is designed to provide students with the necessary tools for collecting, analyzing, interpreting and presenting data needed for business decisions. A variety of statistical tools will be examined that can be used to assist managers in the decision making process.

 

Consultancy Project

This project gives students an opportunity to further develop the knowledge, skills and insights gained during the MBA studies, and apply these within a real-life setting. Students will work on an applied research project to investigate an area of interest in depth with a strategic focus and solve a particular organizational problem. The nature of the project will vary every semester and the subject matter will be related to the MBA program.

Hospitality Business Transformation and Integration

The course looks at the business transformation process relevant to the hospitality industry. It explores different cross-functional and cross-border changes that in turn relate to the corporate strategy of organizations. Through different methodological models and techniques, the courses explores different change management models as well as different case studies and their relevance to the hospitality industry.

 

Managing Real Estate and Properties

Managing real estate is an essential matter for the hospitality world. This course explores the issues associated with investing in real estate in the hospitality industry. The course considers the perspective of both owners and operators in terms of investment strategies, legal considerations, financing alternatives, and investment risk and business valuations.

 

Investment Strategies for Financial Markets and Asset Management

The course equips students with concepts and tools to handle the ever-increasing complexity of financial instruments and markets. Students acquire a sound knowledge of the theoretical foundations of modern investment and risk and asset management techniques. The program develops expertise in areas such as the management of equity and bond portfolios, trading techniques, property investment, asset liability management, the regulation and marketing of investment products and services, valuation of annuities, net present value investment criterion, perpetuities, stocks, bonds and corporate investment decisions.

 

Digital Marketing and Strategy

This course combines established approaches to marketing planning with the creative use of new digital marketing models and tools. It focuses on the impact of technology on strategic marketing decisions and integrates sound marketing principles, technology and good business practices in a way that delivers products and services to customers efficiently online.

 

Luxury Branding and Lifestyle Management

This course focuses on issues of developing, managing and evaluating global brand leadership and lifestyle strategies. The depth of the relationship between leading-edge brand-building and customers will be explored as the foundation of ongoing success and sustained equity. Next, lifestyle management is an emerging concept where its links to branding will be explored. Students will discover how creating a coherent luxury brand experience requires the alignment of every touch point in the organization with a customer value proposition.