Strategic mindset, practical skills & global outlook

With the BBA in Global Hospitality Management, specialize or take a variety of electives to create your own study pathway

Choose a Specialization in your final year to gain in-depth knowledge of a particular field, or take the General Management track to build your own curriculum of elective courses.
Starting in September 2018

Specialization_HRThe entrepreneurship specialization prepares you with the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.

 

Courses

  • Ideation, Canvassing & Value Propositions
  • Market Research, Validation and Sales Strategies
  • Hospitality Finance Forecasting and Modelling
  • Pitching, Presenting and Media Creation

 

Capstone Project

  • Managing Agile Teams and Projects

Specialization_Marketing

The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

 

Courses

  • Marketing strategies
  • Market Research, Validation and Sales Strategies
  • Advanced Consumer Behavior
  • Digital Engagement

 

Capstone Project

  • Creating Innovative Hospitality Portfolio

The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

 

Courses

  • Hospitality Performance Management
  • Hospitality Corporate Finance
  • Revenue Management and Optimization Strategies
  • Hospitality Finance Forecasting and Modelling

 

Capstone Project

  • Hospitality Finance Feasibility Study

Specialization_Resort-Management

This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the challenges involved in managing large recreational properties.

 

Courses

  • Introduction to Golf Club Management
  • Spa, Health and Wellness in Resorts
  • Resort Management and Operations
  • Entertainment and Activities Planning in Resorts

 

Capstone Project

  • Project Management for Resort Properties