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9 October 2012

Laureate’s “You are 5 Stars” Attracts More Than 1000 Participants from 90 Countries

More than 300 000 visitors have “checked-in” to their favorite hotel, with entries from Mexico, Portugal, Spain, Switzerland and the United States leading in number of entries and check-ins.

The You are 5 Stars contest, launched by Laureate Hospitality Education on September 3rd to raise awareness of careers in hospitality and hotel management among young adults, has inspired more than 1000 participants from 90 countries to build 1112 virtual hotels. More than 300 000 visitors have “checked-in” to their favorite hotel, with entries from Mexico, Portugal, Spain, Switzerland and the United States leading in number of entries and check-ins.  See the Hotel Gallery

“Hospitality management is about creativity, globalization, passion and innovation. The competition’s results mirror these traits and serve as a channel to students’ interests, aspirations and creativity in a hospitality management career” said Arie van der Spek, Senior Vice President Laureate Hospitality Education Worldwide. “We are very excited with the results and the support of over 300 000 voters to the incredible and creative ideas of the participants.”
 
Participants in the “You are 5 Stars” competition build their own virtual hotel and then promote it to earn the most “check-ins” from fans. The six entries with the highest number of “check-ins” for their hotel move on to an interview with a jury composed of industry professionals who assess the finalists on their knowledge of the hospitality industry as well as their hotel design, business strategy, and promotions. The winner will select a world-class hospitality experience at a location in Switzerland, China, USA, Spain, or Australia, all home to Laureate Hospitality Education institutions.
 
“Through this game, participants are discovering their passion for hospitality and their ability to act virtually as a hotel’s General Manager. This is also a great opportunity for the industry to discover a new generation of leaders who will shape the way hospitality evolves in the next decade,” said van der Spek.
 
The competition ends October 28th.
 
For more information, or to support the contest:

Visit and share the contest website
Like the You Are 5 Stars Facebook Page
Or follow it on Twitter®@uare5stars