Level : Undergraduate

Duration : 3.5 years (5 academic semesters + 2 internship semesters)

Intakes : January/February and July/August each year

Accreditation: New England Association of Schools and Colleges
Recognition:  Swiss Cantonal Authorities

What will I study :

The BBA in International Hotel Management prepares students to enter the world of hospitality. It combines sound theory and craft based learning (practical classes) with professional internships in the industry. In the last year, students take a variety of courses for business management, general education courses as elective subjects, and specific courses for their specialization track. Additionaly, students take a wide variety of courses for the general business management practices in hospitality.

Specializations :

• Event Management - NEW !
• Hotel Design and Project Management
• Culinary Business Management
• Entrepreneurship
• Finance
• Marketing  

This three and a half year program fully prepares students to enter the hospitality industry with confidence and particularly develops management theories and competencies using a range of teaching and learning processes.

The final year of study develops strategic and management skills that are both relevant to the industrial setting in which students are destined to work and are a prerequisite for possible graduate studies at a later date. Building on their operational skills and knowledge the program further develops generic management theories and competencies using a range of teaching and learning processes.

Based on the personal strengths and professional goals discovered through the Hotel Management Diploma internships, students can choose the BBA pathway which suits their career objectives and areas of interest. They have 6 choices:

	Entrepreneurship This pathway is open to students who desire to enter the hospitality industry in large hotel chains, general hotel management or step into the entrepreneurial world and start their own business.   In this specialization track, students will develop an understanding of strategic marketing, financial objectives and the development of a projects to meet and exceed business goals.
	Finance This pathway  prepares the student to manage areas of finance including analyzing business performance, interpreting financial statements, and making sound investment decisions.    Through case studies and applied theory, students gain the essential skills for  financial management in a competitive business environment.
	Marketing The role of marketing is vital to any business, especially in today's global and competitive environment .   Students on this track will be able to develop skills in strategic decision making, as well as understand internet based marketing and emerging hospitality distribution tactics and business models.
	Hotel Design and Project Management   Hotels and resorts are constantly developing new sites and refurbishing existing ones to improve the customer’s experience with efficiency, luxury and style. Learn to manage long-term projects efficiently from start to finish along with the basic understanding of architecture, interior and exterior design concepts for hospitality facilities, and building management.
	Culinary Business Management   Students will learn how to organize a restaurant concept, plan menus and develop a discerning palette for food combinations and wines. At the same time, your courses will focus on entrepreneurship for event and food preparation management. With this degree track, you will be ready to start your own culinary business, transform an existing restaurant venture, or become a manager for hospitality dining establishments.
	Event Management The events industry is flourishing and the management of events has become increasingly popular within the hospitality, tourism, leisure and sports sectors. The event sector is thriving across the world and understanding the basics of event management will enable students to effectively plan and deliver all types of events; from corporate meetings, incentive trips and conferences to exhibitions, festivals and sporting events.

Students specializing in "Culinary Business Management" please note :

Honors Degree
Students who wish to graduate with an honors degree must have maintained at least a 75% average prior to enter into semester 6 and have maintained at least a 70% average in semester 6. They must also complete a dissertation of 10,000 words during semester 7.

Additional Awards
Students on the finance or marketing track, have the possibility to take external examinations (for an additional fee) and receive one of the following awards: 

• Diploma in Financial Management by the Association of Chartered Certified Accountant (UK) 
  
• Advanced Certificate by the Chartered Institute of Marketing (UK)

Please click on the link to have access to the Admissions Requirements.