BACHELOR OF BUSINESS ADMINISTRATION IN INTERNATIONAL HOTEL MANAGEMENT
Level : Undergraduate
Duration : 3.5 years (5 academic semesters + 2 internship semesters)
Intakes : January/February and July/August each year and October 2013
Accreditation: New England Association of Schools and Colleges
Recognition: Swiss Cantonal Authorities
What will I study :
The BBA in International Hotel Management prepares students to enter the world of hospitality. It combines sound theory and craft based learning (practical classes) with professional internships in the industry. In the last year, students take a variety of courses for business management, general education courses as elective subjects, and specific courses for their specialization track. Additionally, students take a wide variety of courses for the general business management practices in hospitality.
- Event Management - NEW !
- Innovation and Sustainability
- Culinary Business Management
Your first semester of study will prepare you to successfully fulfill functions of various "Front-of-the-House" departments in international restaurants or hotels including:
- Service Techniques – Craft-Based Learning
- Principles of Cleaning Science and Food Hygiene
- Principles of Bar and Beverage Operations
- Service Concepts
- Rooms Division Operations
- Introduction to the World of Hospitality
- Introduction to Computer Applications
- Effective Writing / Academic English
Semester 2 Internship (4-6 months)
For this first internship, you will put into practice the basics you will have learned and get a feel for the industry. This first work experience is at operational level either in service (restaurant, bars, room service) or in Rooms Division (Front office, housekeeping).
This semester of study builds on the skills that you have already developed by preparing you to fulfil duties of various "Back-of-the-House" departments, such as:
- Culinary Arts – Craft-based Learning
- Pastry and Bakery Operations – Craft-based Learning
- Culinary Concepts
- Hospitality Financial Accounting and Control
- Rooms Division Administration
- Scientific Principles of Human Nutrition and Food
- Organizational Behavior
This final Hotel Operations semester will prepare you to fulfill the managerial functions of the principal departments of a hotel or restaurant:
- Rooms Division Management
- Food and Beverage Management
- Facilities Management
- Hospitality Managerial Accounting
- Hospitality Human Resources
- Hospitality Marketing
Semester 5: Internship (4-6 months)
The aim of the second internship is to allow you to develop your understanding of administration, project management, managing your time and communicating in the hospitality workplace. This internship can be completed in any department depending on the student’s interests and specialization choice.
Semesters 6 & 7
The final year of the BBA focuses on broader business practices and strategic management, with the standard courses (see below) complemented by the specialization courses.
- Modelling for Management
- International Strategic Marketing
- Financial Management
- Quantitative Techniques
- Research Methods
- Leadership and Human Resource Management
- Revenue and Pricing Management
- Tourism Studies
- Dissertation (compulsory for Honors Degree students)
- BBA specialization courses
Electives - In all semesters, students have the opportunity to choose general education electives. For more details on the program structure and the electives, download the Academic Catalogue.
Please note: the course titles listed in this section are guidelines and are subject to change at any time.
Based on the personal strengths and professional goals discovered through the Diploma in Hotel Management internships, students can choose the BBA pathway which suits their career objectives and areas of interest. They have 6 choices:
This pathway is open to students who desire to enter the hospitality industry in large hotel chains, general hotel management or step into the entrepreneurial world and start their own business.
In this specialization track, students will develop an understanding of strategic marketing, financial objectives and the development of a projects to meet and exceed business goals.
This pathway prepares the student to manage areas of finance including analyzing business performance, interpreting financial statements, and making sound investment decisions.
Through case studies and applied theory, students gain the essential skills for financial management in a competitive business environment.
The role of marketing is vital to any business, especially in today's global and competitive environment .
Students on this track will be able to develop skills in strategic decision making, as well as understand internet based marketing and emerging hospitality distribution tactics and business models.
Innovation and Sustainability
Sustainable Innovation is all about driving market growth whilst consuming and producing in a way that protects the environment. In hospitality, it’s where the smart money is. This specialization will help you understand how to increase market share through a sustainable approach to hospitality operations, and the role that different actors from government and society play.
You’ll complete the following specialization courses in semester 7: Sustainable Business Practices, Innovation in Hospitality, Environmental Studies
Culinary Business Management
Students will learn how to organize a restaurant concept, plan menus and develop a discerning palette for food combinations and wines. At the same time, your courses will focus on entrepreneurship for event and food preparation management. With this degree track, you will be ready to start your own culinary business, transform an existing restaurant venture, or become a manager for hospitality dining establishments.
The events industry is flourishing and the management of events has become increasingly popular within the hospitality, tourism, leisure and sports sectors. The event sector is thriving across the world and understanding the basics of event management will enable students to effectively plan and deliver all types of events; from corporate meetings, incentive trips and conferences to exhibitions, festivals and sporting events.
Students specializing in "Culinary Business Management" please note :Either before or after 6, students in the "Culinary Business Management" specialization track are required to complete a "professional development semester" of 6 months at our branch campus, The Royal Academy of Culinary Arts (RACA) in Amman, Jordan. An additional fee is charged for this semester. Please refer to the "Tuition and Other Fees" document for pricing information.
Students who wish to graduate with an honors degree must have maintained at least a 75% average prior to enter into semester 6 and have maintained at least a 70% average in semester 6. They must also complete a dissertation of 10,000 words during semester 7.
Students on the finance or marketing track, have the possibility to take external examinations (for an additional fee) and receive one of the following awards:
- Diploma in Financial Management by the Association of Chartered Certified Accountant (UK)
- Advanced Certificate by the Chartered Institute of Marketing (UK)
Please click on the link to have access to the Admissions Requirements.
“I was brought up in Dubai, I know how important service is in any industry. I simply enjoy helping people and making them happy, which is what good hospitality is all about. I thought Les Roches would be like any other university, but it turned out to be much more. The service, duties, hours and points systems really turn us into young adults.“
“In my opinion, Les Roches’ biggest assets are the transfer opportunities throughout your course. I started my first year at Les Roches Marbella in Spain, then transferred to Switzerland for my third year. Both Les Roches campuses have their own ‘magic’ and both locations provide so much to see and learn.“
TALITA NOGUEIRA DA SILVA