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• Summary
• Program Overview
• Specialization Tracks    New !
• Academic Catalog
• Admissions Requirements
• Tuition and Other Fees

Program: Bachelor of Business Administration Degree in International Hotel Management with a specialization in:

• Hotel Design and Project Management (New)
• Culinary Business Management  (New)
• Entrepreneurship
• Finance
• Marketing

Duration: 4 years (8 semesters)
Taught semesters: 5
Internships: 3 (4 to 6 months each)
Intakes: January and July
Age: 18 minimum
Qualification: High School Diploma or equivalent
English level: TOEFL 500
Total Credits: Between 124.5 and 130.5 for honors degree students
Accreditation: New England Association of Schools and Colleges
Recognition: Swiss Hotel Association – Swiss Cantonal Authorities

For semesters 1 through 6, please refer to the SHA Diploma.

Upon successful completion of the SHA Diploma program, or direct transfer from an equivalent program, students enter their final year of studies for the BBA qualification. In the last year, students take a variety of courses for business management, general education courses as elective subjects, and specific courses for their specialization track.

Semesters 7 & 8

During these last two semesters, you will build upon your previously acquired technical and operational managerial competencies. You will develop confidence and improve your ability in a range of vital management skills, including:

• Research Methods
• Quantitative Techniques
  
• Yield and Revenue Management
• Marketing
• Leadership and Human Resource Management
  

Upon completion of the program, you will be set for future success as you venture out into the global hospitality and tourism industries or post-graduate study.

Based on the personal strengths and professional goals discovered through the SHA Hotel Management Diploma internships, students can choose the BBA pathway which suits their career objectives and areas of interest. They have 5 choices:

New hotels are constantly being developed or existing ones being refurbished to improve the customer’s experience with efficiency, luxury and style. This growing area of development requires a specific set of skills that our new Hotel Design and Project Management specialization track introduces through a selection of innovative courses. In this program, you will learn to manage long-term projects efficiently from start to finish along with the basic understanding of architecture, interior and exterior design concepts for hospitality facilities, and building management. If your dream is to collaborate on the latest hotel design project, or to be involved in the sustainable development of facilities for an ecological future, then this program is for you!

Entrepreneurship:
This pathway is open to students who desire to enter the hospitality industry in large hotel chains, general hotel management or step into the entrepreneurial world and start their own business. In this specialization track, student will develop an understanding of strategic marketing and financial objectives of a company as well as the development of a project through its links with business goals.

• BBA in International Hotel Management with Entrepreneurship
  

Finance:
This pathway studies in depth the various areas of finance including analyzing business performance, interpret financial statements, make sound investment decisions and other essentials skills important to financial managers in a competitive business environment.
Hotel Design and Project Management

• BBA in International Hotel Management with Finance
  

Marketing:
The role of marketing is vital to any business especially in the global and competitive environment of today. Students on this track will be able to develop skills in strategic decision making, as well as understand internet based emerging hospitality distribution tactics and business model.

• BBA in International Hotel Management with Marketing

Honors Degree
Students who wish to graduate with an honors degree must have maintained at least a 75% average prior to entry into semester 7 and have maintained at least a 70% average in semester 7. They must also complete a dissertation of 10,000 words during semester 8.

Additional Awards
Students on the finance or marketing track, have the possibility to take external examinations (for an additional fee) and receive one of the following awards: 

• Diploma in Financial Management by the Association of Chartered Certified Accountant (UK) 
  
• Advanced Certificate by the Chartered Institute of Marketing (UK)
  
   

The academic catalog provides full details on all curricula with course credits, full course description as well as the grading system, academic calendar with exact entry dates, and other important academic information.

Download the academic catalog

1. 18 years old and above.
2. A completed application form with all pertinent attachments and a application fee of CHF. 100.-
3. A completed study plan form, dated and signed.
4. An official copy of Baccalauréat, Maturité, Abitur, A-levels, accredited International High School Diploma with SATs, university degree or equivalent. The above must show all courses completed and the grades received.
5. For those who have studied outside Switzerland or the European Union:
   5.1. Complete information on the school or college with an explanation of the grading system in English or French.
   5.2 Letter of recommendation from a teacher or guidance counselor.
6. If English is not your mother tongue, or if you have not spent at least three years in an English speaking school, please enclose a copy of one of the following:
   6.1 TOEFL: minimum score of 500 points for the paper based test, 173 points for the computer based test and 61 on the internet-based test. The TOEFL testing code number for Les Roches is 9827.
   6.2 Cambridge First Certificate: Grade C.
   6.3 I.E.L.T.S. Students must apply to take the Academic Module examination and obtain a minimum overall band of 5.5 and score at least 5.0 in each sub-category (listening, reading, writing, speaking).
   6.4 If you do not meet the above English language requirements, you have the possibility of registering on our Intensive English language programme to acquire the entry English level.
7. A valid medical certificate.
   

Download the tuition and other fees price list, terms & conditions for the following intakes :

• July/August 2010 & January/February 2011