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The first and only bachelor degree where students can experience the international world of hospitality in Switzerland, China, and Spain. Les Roches is introducing a new Bachelor of Business Administration (BBA) in Global Hospitality Management starting 2014. This is the first program of its kind, offering students an education experience in Switzerland, China, and Spain. Enrollment opens in April 2013.
The BBA in Global Hospitality Management is a 7-semester program allowing students to pursue their academic courses in Les Roches campuses in Bluche, Switzerland, Shanghai, China and Marbella, Spain, providing a total and unique immersion into the social and cultural life of each destination. Courses will be focused on the service culture and cuisine of each country, relevant language skills, as well as the economic and socio-political dynamics of the country’s hospitality and tourism industry. The curriculum and live-in experience will provide students with a global view and understanding of what it means to be international in the hospitality industry.
“International hotel companies – which have excellent potential for growth, especially in Asia and Brazil – are looking to hire graduates who are not only used to a multicultural work environment, but who also have expertise acquired in different parts of the world,” said Sonia Tatar, CEO of Les Roches. “Today, in order to succeed in this industry, one must depart from the beaten path, think globally and be mobile. The new BBA program gives students a unique and differentiated exposure to countries where the hospitality sector is in full and rapid expansion, providing them a competitive edge to enter this professional market.”
This BBA program is aligned with Les Roches commitment to preparing students for a multicultural and diverse career in hospitality management. Students will spend one semester each in China and Spain, two of the most dynamic economies in the tourism and travel industry.
According to the UNWTO (United Nations World Tourism Organization,) by 2020 China will be the world’s No. 1 tourist destination. The World Travel and Tourism Council predicts that China alone will employ 72 million people in hospitality and tourism, making it the country with the highest number of jobs in the field. In Central and Latin American countries, as well as in Spain, the industry is booming and new high-end hotels are being built, all in need of recruiting young graduates whose talents match that level of excellence.
“Being able to build a very unique academic and career path is at the essence of this new program,” said Tatar. “Graduates will be at the forefront of a new way of learning and working in the global economy.”